![]() ![]() Indie game specific stats are hard to find! I think it’d be great if we all shared and learned from each other more. what a good conversion rate is) are from general marketing standards and is not game industry specific. Maybe I found success on Twitter, but someone else got their top referrers from Facebook.Ī lot of stats I’ve heard (e.g. Maybe you launched a Kickstarter and got 6000 new followers in the first day instead of 479 like I did. I wanted to share this information since it’s not always readily apparent what is considered a success or failure in the social sphere, or what to expect or even hope for in a grass-roots marketing campaign. Wade through the numbers and find what matters to you, and what helps you refine your own strategy. As cool as it is to see Twitter followers and YouTube views climb, stats help determine the quality of a community and what resonates with them. ![]() When measuring social media stats, it’s easy to get overly attached to raw numbers and analytics. Wait, what do I even do with this information? So far only Without a Weapon has (mysteriously) made it through, while Spellbound is still out there in purgatory… And it has to have the name of the single on it. Apparently you need separate images for each single. Unfortunately we hit so many snags with the art not being approved by the gods of the music world. Spotify - A week before launch, I had prepped with Marskye to have our two singles Without a Weapon and Spellbound to go up in time for the Kickstarter.Shout out to one of our Discord members Sabrina for being super helpful in starting a second thread once our Kickstarter began. Also, ResetEra sort of worked and sort of didn’t work! As I’m not on the site, a thread about our game was purely dependent on the community there taking notice, which some of them did.Reddit -we posted a few places but none of them got traction… a few others posted about it and those did much better (especially in /r/Games, /r/GirlGamers, and /r/gaymers).To be fair we posted once only and haven’t tried too hard, but I’m willing to try again with just pure images. Imgur didn’t do so hot - I’ve seen a few games find trending success with that platform ( see: Hidden Folks) but for us it didn’t seem to make a huge dent, with only 7 “points” and 800 views. ![]()
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